The Ultimate Guide to Keyword Research for App Store Optimization

This blog is a guide to keyword research for App Store Optimization (ASO). It covers four types of keywords - short-tail, long-tail, branded, and non-branded - and outlines a process involving brainstorming, competitive research, volume analysis, and strategy creation. It suggests using tools like Google Play Console and Apple App Store Connect for keyword research and optimizing keyword placement in the app's title, subtitle, description, and metadata. The blog also recommends tracking ASO performance regularly for monitoring and modifying strategies.